Free listings for tourism businesses and events in Victoria

Tourism businesses and event organisers may spend a significant amount of money and time on promotional activities, but did you know there are many high exposure opportunities on the internet where they can be promoted for free? Events There is always plenty going on in Victoria.  From community festivals to markets, concert, sports tournaments, shows… Continue reading Free listings for tourism businesses and events in Victoria

Careful with Victoria Tourism & www.victoriatourism.com.au listing renewals

A number of accommodation managers in Victoria have been receiving unsolicited emails requesting that they renew their listing on the Victoria Tourism website at www.victoriatourism.com.au. Before going any further, it is very important to note that Victoria Tourism is in no way related to the official government tourism organisation of Tourism Victoria.  In fact, the… Continue reading Careful with Victoria Tourism & www.victoriatourism.com.au listing renewals

Some accommodation owners in denial about the internet

We received an interesting phone call a few weeks ago from a motel in Lakes Entrance, in Victoria’s beautiful Gippsland Lakes area. This motel had been advertising  on our website for the last 5 years.  In fact, when their annual renewal was due last year, they paid their subscription and sent us an email thanking… Continue reading Some accommodation owners in denial about the internet

Holiday Great Ocean Road & www.holidaygreatoceanroad.com false billing scam

Accommodation businesses operating within the Great Ocean Road region in Victoria have been on the receiving end of a false billing scam. It has been operating since 2012, resulting in bills being sent out for unauthorised advertising on a tourism website. Invoices are being sent out by Holiday Great Ocean Road for advertising on the… Continue reading Holiday Great Ocean Road & www.holidaygreatoceanroad.com false billing scam

VIC Tourism & www.victourism.com.au false billing scam

A new false billing scam is actively targeting those who manage accommodation properties in Victoria. Bills are being posted out for unauthorised advertising on a website which bears a name very similar to Tourism Victoria – Victoria’s official tourism body. Unauthorised bills are being sent out by VIC Tourism for advertising on the www.victourism.com.au website. … Continue reading VIC Tourism & www.victourism.com.au false billing scam

Accommodation VIC & www.accommodationvic.com.au false billing scam

A false billing scam which began in 2010 is still targeting accommodation providers in Victoria. It involves sending out bills for unauthorised advertising on a travel website. The unauthorised bills are sent out by Accommodation VIC for advertising on the www.accommodationvic.com.au website.  Refer below to a sample of the invoices they post out in the… Continue reading Accommodation VIC & www.accommodationvic.com.au false billing scam

Official tourism websites – Victoria vs. Tasmania

Each one of Australia’s states and territories has their own official tourism website.  If you own or manage an accommodation property, it is certainly beneficial to have some exposure on these official sites as they are used by a wide range of travellers. Victoria’s official tourism website is Visit Victoria, while Tasmania’s equivalent is Discover… Continue reading Official tourism websites – Victoria vs. Tasmania

Your accommodation property’s website – who’s looking at it?

An accommodation provider may typically spend between $1,000 and $5,000 getting a website developed for their business. A professional image is created, all facets of the accommodation are on show, but who is looking at it? The next step many make is to then market their accommodation on commission-based travel websites, such as Stayz, Take-A-Break… Continue reading Your accommodation property’s website – who’s looking at it?

Keep a list of all the places where your accommodation is advertised

Surprisingly, many accommodation providers keep no proper records of where and with whom they are currently advertising their accommodation with, which makes it very difficult to keep track of it all. Here are some incidents we’ve personally experienced during the last couple of years that illustrate lack of proper record keeping. We received a message… Continue reading Keep a list of all the places where your accommodation is advertised

Evaluating internet advertising offers for your accommodation

If you’re an accommodation provider, you will no doubt be regularly swamped with offers from websites wanting you to advertise your business with them. You may receive these offers via letters in the post, email (some of those may even contravene the Australian Spam Act of 2003!), phone calls or even people visiting your business… Continue reading Evaluating internet advertising offers for your accommodation