Accommodation VIC & false billing scam

A false billing scam which began in 2010 is still targeting accommodation providers in Victoria. It involves sending out bills for unauthorised advertising on a travel website.

The unauthorised bills are sent out by Accommodation VIC for advertising on the website.  Refer below to a sample of the invoices they post out in the mail to accommodation businesses.

Invoice - Accommodation VIC -
An example of an invoice sent out by Accommodation VIC – (recipient’s details blanked out)

Note the key characteristics of this invoice:

  1. It originates from a company titled Special Days Pty Ltd which is based in Sydney
  2. The company’s ABN is 37 086 159 211
  3. Their postal address is PO Box 4050 Parramatta NSW 2124
  4. Their billing enquiry phone number is 1300 656 789
  5. Their FAX number is 1800 198 388
  6. The invoice amount is $99.00
  7. The advertising period is not stated, just a mention of an “annual website listing”
  8. In order to convince the recipient of its authenticity, the “reference” box lists the name of the person who has apparently authorised the listing, usually without a surname

In order to legally disguise this tax invoice as an optional invitation to advertise, there is wording on the invoice which states “this invoice is only payable if you wish to subscribe or renew your existing subscription for the product”.

Most people who receive an invoice of this type have never signed up for a listing with Accommodation VIC.  The first they find out about it is when a bill arrives in the mail. If they ignore the bill, they will typically receive another one sometime in the future, despite the fact wording on the letter attached to the bill states that the listing “automatically expires if unpaid”.

It has been reported that at least one business who actually did end up paying the $99 annual listing fee then received another bill in the mail only 6 months later for another $99. As there are no starting and ending dates for the listing period specified on the invoice, just vague wording of an “annual website listing”, it is unclear exactly what period the listing fee covers.

Accommodation listings on the Accommodation VIC website are typically created by copying information, including wording and photos, found on other websites that an accommodation provider is listed on.  This process may be automated which means vast numbers of listings can be created with very little time and effort. If this data collection process occurred a long time ago, it may mean information they are displaying can be quite out of date. This may negatively impact upon your business or mislead people who do happen to come across your listing on the Accommodation VIC website.

Some people simply pay the bill they receive because:

  1. They have recently taken over the business. When the bill arrives, they assume the advertising must have been ordered in the past by the previous owners and therefore the listing is effective and good value.
  2. The website name is similar to one that they currently list with.  In the confusion, they simply pay it, wrongly assuming it’s their authorised advertiser.
  3. They are too busy to spend much time investigating it.  Given that the bill is for a relatively small sum, they decide it is more cost-effective just to pay it and get it out of the way rather than conduct an extensive assessment of it.
  4. Competition with other accommodation listed. If other accommodation in their local area is displayed on the website, they may feel pressured to keep the listing.  However it is important to realise that not only are many of listings on Accommodation VIC unauthorised, but that website receives only a small number of visitors compared to other similar websites.

It is important that accommodation providers keep an up to date list of all organisations they have advertised their accommodation with to ensure that any unauthorised bills are quickly detected. If there is any doubt about the authenticity of a bill, simply contact the issuer and ask for proof of authorisation.

For more information refer to the false billing scams information page on the ScamWatch website which has been set-up by the Australian Competition & Consumer Commission (ACCC).

If you’ve unintentionally paid money to Accommodation VIC, or even if you just receive one of their unauthorised bills in the mail, you can lodge a report with the ACCC by visiting their report a scam page.  Specify “false billing” as the scam type in your report.


4 responses to “Accommodation VIC & false billing scam”

  1. Travel Victoria management team Avatar

    While researching this false billing scam, we located warnings about published by other organisations on the web.

    Hosted Accommodation Australia have posted a warnings about this at:

    Victorian Caravan Parks Association also published a press release in their forums.

  2. Travel Victoria management team Avatar

    One Victorian accommodation provider posted an entry in a blog that’s no longer online in early 2012 about the billing scam. The contents of their post are included below:

    This is about the 20th such bill I have received from these people over the past few years. They usually end up in the bin but this time – because I’m sick of it and because it looks like a scam to me – I want to bring it to public attention.

    I have never asked for, or authorised, a listing on A listing appears on their website but it’s just a copy of the listing at some other website that I have authorised. There are a number of key points that suggest this might be a scam:

    I’ve never paid their “Annual” fee yet still the listing is on their website – after several years.
    Their reference (i.e. authorisation) simply states my first name, which anyone could get from our website. If they’d called me to get authorisation and I gave it, surely they’d at least ask for my surname. And surely they’d also ask me to electronically accept their terms & conditions, which I haven’t done.
    Their address is only a P.O. Box.
    In the small print it states, “This invoice is only payable if you wish to subscribe or renew your existing subscription …” . Meaning, in my case, they are ONLY seeking a subscription, which I have no obligation to accept or pay.

    I guess that last point makes the bill ‘barely legal’, although I wonder how many other accommodation owners have just gone ahead and paid on the presumption that it was indeed a ’renewal’ not realising that, in effect, it’s a free, unauthorised listing.

    It’s rather sneaky in my opinion. It wouldn’t be hard to copy and paste the details of nearly every accommodation property onto a website and then send them a bill for $99. It’s a numbers game on their part – if they send out enough bills often enough, there’ll be a certain percentage of recipients who’ll be fooled into paying for something they needn’t.

    That’s why I’ve received so many invoices from them. This one’s already in the bin – as any future ones will be. They must be spending a bomb on postage!

  3. Travel Victoria management team Avatar

    The organisation sending out these bills, Special Days Pty Ltd, are also behind the Holiday Great Ocean Road website. See the details at

  4. Travel Victoria management team Avatar

    AccommNews, a publication service that keeps accommodation industry professionals informed about latest news, has also become aware of the activities of Special Days, its director Amanda Stichbury, and the network of websites they run. They have copies of bills for unauthorised advertising and even letters of demand for payment, sent out by Special Days, to accommodation properties that have not paid for their unauthorised advertising. More information available within their article “Unauthorised website listings worry resorts”:

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