Free listings for tourism businesses and events in Victoria

Tourism businesses and event organisers may spend a significant amount of money and time on promotional activities, but did you know there are many high exposure opportunities on the internet where they can be promoted for free? Events There is always plenty going on in Victoria.  From community festivals to markets, concert, sports tournaments, shows… Continue reading Free listings for tourism businesses and events in Victoria

Some accommodation owners in denial about the internet

We received an interesting phone call a few weeks ago from a motel in Lakes Entrance, in Victoria’s beautiful Gippsland Lakes area. This motel had been advertising  on our website for the last 5 years.  In fact, when their annual renewal was due last year, they paid their subscription and sent us an email thanking… Continue reading Some accommodation owners in denial about the internet

Increasing business exposure through Facebook

With the high proliferation of social media usage these days, any business that wishes to increase their market share needs a visible social media presence. Facebook is currently the world’s largest social network, having been first launched in 2004. For most businesses, Facebook should be at the top of the list when looking to increase… Continue reading Increasing business exposure through Facebook

Some tourism operators are not taking the internet seriously

Isn’t it frustrating when you see some tourism operators dismiss the value of an internet presence when most travellers are now using the web and social media to plan and book their trips? Consider this recent example.  A cruise operator that takes passengers on wilderness cruises through a remote part of Gippsland surrounded by a… Continue reading Some tourism operators are not taking the internet seriously

Be cautious of those offers to get your website to the top of Google

If you have a website, you will no doubt be a regular recipient of offers via email from website marketers who promise that their large company of professionals will make your website feature highly in Google.  However, before you take up an offer like that, carefully analyse the contents of their email and think about… Continue reading Be cautious of those offers to get your website to the top of Google

Monitor the results of outsourcing of your website promotion

Outsourcing the job of promoting your website is becoming an attractive option for business owners who either don’t have the time or know-how to do this promotion themselves. However, you really need to keep a careful eye on what your promoter is doing, as if they are not professional about it, their work could end… Continue reading Monitor the results of outsourcing of your website promotion

Official tourism websites – Victoria vs. Tasmania

Each one of Australia’s states and territories has their own official tourism website.  If you own or manage an accommodation property, it is certainly beneficial to have some exposure on these official sites as they are used by a wide range of travellers. Victoria’s official tourism website is Visit Victoria, while Tasmania’s equivalent is Discover… Continue reading Official tourism websites – Victoria vs. Tasmania

Don’t put all your eggs in the one basket with Google AdWords

For those marketing accommodation on the internet, Google Adwords is the easy way to get your website to the top of the page when people search for somewhere to stay. But the cost can be significant, and could you achieve similar results for considerably less cost? Firstly, most people searching on Google trust the unpaid… Continue reading Don’t put all your eggs in the one basket with Google AdWords

Your accommodation property’s website – who’s looking at it?

An accommodation provider may typically spend between $1,000 and $5,000 getting a website developed for their business. A professional image is created, all facets of the accommodation are on show, but who is looking at it? The next step many make is to then market their accommodation on commission-based travel websites, such as Stayz, Take-A-Break… Continue reading Your accommodation property’s website – who’s looking at it?

Beware of those promising to get your website to No.1 on Google

As a website owner, you will no doubt be regularly bombarded with offers from SEO (search engine optimisation) experts who guarantee to get your website to No.1 on Google’s search pages. They claim that for a modest fee, they will alter some of the text, rename files or adjust the layout of your website which… Continue reading Beware of those promising to get your website to No.1 on Google