Travel Victoria – tourism blog

Category: Web promotion

  • Free listings for tourism businesses and events in Victoria

    Tourism businesses and event organisers may spend a significant amount of money and time on promotional activities, but did you know there are many high exposure opportunities on the internet where they can be promoted for free? Events There is always plenty going on in Victoria.  From community festivals to markets, concert, sports tournaments, shows…

  • Some accommodation owners in denial about the internet

    We received an interesting phone call a few weeks ago from a motel in Lakes Entrance, in Victoria’s beautiful Gippsland Lakes area. This motel had been advertising  on our website for the last 5 years.  In fact, when their annual renewal was due last year, they paid their subscription and sent us an email thanking…

  • Increasing business exposure through Facebook

    With the high proliferation of social media usage these days, any business that wishes to increase their market share needs a visible social media presence. Facebook is currently the world’s largest social network, having been first launched in 2004. For most businesses, Facebook should be at the top of the list when looking to increase…

  • Some tourism operators are not taking the internet seriously

    Isn’t it frustrating when you see some tourism operators dismiss the value of an internet presence when most travellers are now using the web and social media to plan and book their trips? Consider this recent example.  A cruise operator that takes passengers on wilderness cruises through a remote part of Gippsland surrounded by a…

  • Be cautious of those offers to get your website to the top of Google

    If you have a website, you will no doubt be a regular recipient of offers via email from website marketers who promise that their large company of professionals will make your website feature highly in Google.  However, before you take up an offer like that, carefully analyse the contents of their email and think about…

  • Monitor the results of outsourcing of your website promotion

    Outsourcing the job of promoting your website is becoming an attractive option for business owners who either don’t have the time or know-how to do this promotion themselves. However, you really need to keep a careful eye on what your promoter is doing, as if they are not professional about it, their work could end…

  • Official tourism websites – Victoria vs. Tasmania

    Each one of Australia’s states and territories has their own official tourism website.  If you own or manage an accommodation property, it is certainly beneficial to have some exposure on these official sites as they are used by a wide range of travellers. Victoria’s official tourism website is Visit Victoria, while Tasmania’s equivalent is Discover…

  • Don’t put all your eggs in the one basket with Google AdWords

    For those marketing accommodation on the internet, Google Adwords is the easy way to get your website to the top of the page when people search for somewhere to stay. But the cost can be significant, and could you achieve similar results for considerably less cost? Firstly, most people searching on Google trust the unpaid…

  • Your accommodation property’s website – who’s looking at it?

    An accommodation provider may typically spend between $1,000 and $5,000 getting a website developed for their business. A professional image is created, all facets of the accommodation are on show, but who is looking at it? The next step many make is to then market their accommodation on commission-based travel websites, such as Stayz, Take-A-Break…

  • Beware of those promising to get your website to No.1 on Google

    As a website owner, you will no doubt be regularly bombarded with offers from SEO (search engine optimisation) experts who guarantee to get your website to No.1 on Google’s search pages. They claim that for a modest fee, they will alter some of the text, rename files or adjust the layout of your website which…