Travel Victoria – travel and tourism blog
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There’s more to accommodation reviews than just reading the review
When deciding on a place to stay while on holidays or away on business, many people turn to guest reviews published on the internet for a more realistic picture of what to expect. When looking at reviews, there’s a bit more to them than just the actual contents. You need to give weight as to…
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Beware of those promising to get your website to No.1 on Google
As a website owner, you will no doubt be regularly bombarded with offers from SEO (search engine optimisation) experts who guarantee to get your website to No.1 on Google’s search pages. They claim that for a modest fee, they will alter some of the text, rename files or adjust the layout of your website which…
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Keep a list of all the places where your accommodation is advertised
Surprisingly, many accommodation providers keep no proper records of where and with whom they are currently advertising their accommodation with, which makes it very difficult to keep track of it all. Here are some incidents we’ve personally experienced during the last couple of years that illustrate lack of proper record keeping. We received a message…
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Shop around for your website’s domain registration or renewal
People shop around for the best deal on groceries, petrol, goods and services to save money. Sometimes the savings can be enormous. The same should apply when purchasing or renewing your website’s domain name registration. There is a list of accredited registrars for Australian domain names, so ensure you only select from that list. What…
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Use your website’s on-line booking facility to the max
More and more accommodation providers are adding instant on-line availability and booking facilities to their websites to ensure potential guests can quickly and easily find and book accommodation 24/7. The benefits to the provider and the consumer are numerous, some of which we’ve mentioned in our article why you need a real-time online booking system.…
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Evaluating internet advertising offers for your accommodation
If you’re an accommodation provider, you will no doubt be regularly swamped with offers from websites wanting you to advertise your business with them. You may receive these offers via letters in the post, email (some of those may even contravene the Australian Spam Act of 2003!), phone calls or even people visiting your business…
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Treat emails with the same importance as phone calls
Imagine telephoning someone, and after they pick up the phone, they utter not one word back to you. You may regard it as the height of rudeness, but in today’s society where emails have replaced many phone conversations, non-responses to your messages can be common. Of course we’re not talking about email messages such as…
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Are you wrongly assuming all your website visitors use Internet Explorer?
You’ve got a great website – either created by yourself or by someone else – but can everyone actually see it as they should and use it properly? Some PC or Windows users may be forgiven for thinking that the only way to visit websites is using Internet Explorer. However, there are in fact more…
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Reach a greater audience by advertising on more than one website
A few years ago, one of our staff here wanted to sell their car privately, so they looked for the most popular car selling website to advertise on. At the time, it was Car Sales (carsales.com.au), so they placed their advertisement in there. More than 2 months passed, and during that time they dropped the…
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Do you really own your website and its contents?
A few years ago, we had a rather eye-opening experience with some holiday property owners in a popular Victorian coastal town who were advertising their accommodation with us. They originally requested that we use text and photos from their own dedicated websites to create their advertisement. They were photos the property owners had taken themselves…