Putting TripAdvisor reviews into perspective

There’s no arguing about the powerful influence the world’s most popular travel review website, TripAdvisor, has on travellers planning where to stay when away from home. There’s nothing more compelling and revealing than reading about first-hand experiences by independent guests as opposed to the slick and sanitised marketing material on a property’s website. However, some… Continue reading Putting TripAdvisor reviews into perspective

Design your website for people, not computers

We get the opportunity to view many websites for accommodation properties due to their details being listed on the Travel Victoria website. There’s all different types we see – some spectacular ones, some fairly run of the mill, and the occasional one which is just plain odd. One website we came across recently was for… Continue reading Design your website for people, not computers

Why showcase your internet provider in your business email address?

Say a business has their own domain and website. How many times do you encounter businesses that publish their email address as being the one they were allotted by their internet service provider? For example, let’s say “Melbourne’s Best Apartments” has a website at www.MelbournesBestApartments.com.au. On their website, they advertise their email address as being… Continue reading Why showcase your internet provider in your business email address?

Does your website really need a version designed for mobile phones?

Back a few years ago, as people started acquiring mobile phones that could access websites, there was a push to create a separate mobile versions of websites, suitable for display on those small devices. The idea was to create a scaled down version of your website which was fast to load, given that at the… Continue reading Does your website really need a version designed for mobile phones?

If it’s free, is it really worth it?

You know the familiar saying, “you only get what you pay for”…but does it always apply when you get something for free? Here at Travel Victoria, for many years we’ve been offering free listings for tour or activity businesses within our tourism pages for locations throughout Victoria. There’s no catch, just a brief listing with… Continue reading If it’s free, is it really worth it?

Hosting your website in Australia? Read the fine print.

The merits of hosting a website within Australia, for an Australian business that expects most of its web traffic to come from Australia, are well known. Hosting in Australia has become much more affordable in recent years, so the question about where to host is now a no brainer.  However, do you know what you’re… Continue reading Hosting your website in Australia? Read the fine print.

Keeping comments on Twitter informal but professional

One of the things people love most about Twitter is its informality. Post a question to say one of Australia’s most affluent companies that have a presence on Twitter, and the response back may be more akin to that you’d expect when chatting to friends over dinner. Some small businesses may take this a little… Continue reading Keeping comments on Twitter informal but professional