Author: Travel Victoria management team

  • Will booking your accommodation directly with the property give you the best deal?

    booking
    Should you book your accommodation directly or via a third party?

    When booking accommodation, you can either book directly with the property, or choose to go through a third-party booking service, such as Wotif, Expedia or Agoda.  So which gives you the best deal?  Let’s put this to the test with a real-life example.

    Let’s consider the Bairnsdale Motel which is located at Bairnsdale, in eastern Victoria.  We are after a 3 night stay, checking in on Sunday 24th March and out on Wednesday 27th March, in their cheapest room.

    1. Direct booking. If you go to this motel’s website, you’ll discover their direct online booking system.  Nightly stays in their “superior queen” room are listed at $155, but they offer a 3 night rate of just $132 per night. Thus booking directly with the hotel will cost $396.00.
    2. Booking through Wotif.  This motel distributes their accommodation through Wotif, however you will not find any of their special 3 night deals, so we are forced to pay $155 per night for 3 nights. To make matters worse, Wotif charges a non-refundable $5.50 fee for each booking, thus booking through Wotif will cost $470.50.
    3. Booking through Agoda. The nightly rates are identical to Wotif, however because Agoda doesn’t charge a booking fee, the total cost will be $465.00.

    So book directly with the motel for $396, go through Agoda and pay $69 extra for exactly the same room, or choose Wotif and pay even more – $74.50 or 18% extra.

    But you can’t just look at the room rate only. What if, due to unforeseen circumstances, you need to change or cancel your booking?  How does each booking method deal with that?

    1. Direct booking. You deal with the motel directly and you can simply email or phone them to change or cancel your booking, subject to their change/cancellation policy.
    2. Booking through Wotif. A $25 administration charge applies to any booking change or cancellation. This is because you have to contact Wotif, who then have to deal with the motel to cancel or change your booking. Don’t forget the non-refundable $5.50 fee still applies even if you cancel your booking.  You will also still be bound by the motel’s own change/cancellation policy.
    3. Agoda.com don’t charge fees for changing or cancelling bookings, but if you do cancel, it can take up to 10 days for them to refund your money. Like with Wotif, you will also be bound by the motel’s own change/cancellation policy.

    Booking directly with the accommodation provider means you avoid third-party booking fees and you get full access to all their room types and offers. If you need to change or cancel your booking, and you didn’t book directly, your request needs to go through multiple organisations, some of which charge hefty fees in addition to the restrictions imposed by the accommodation property itself.

    A good technique for locating accommodation is to use websites like Wotif, Expedia or Agoda to see what’s available, and then when you are ready to book, simply book directly with your chosen accommodation provider, either their own online booking system or by phone. As well as getting the best rates, things are much simpler if you need to modify or cancel your booking.

  • Trademark publication scam now hitting Australian travel & tourism businesses

    scam
    Scams – targeting individuals, businesses and companies.

    Australian travel and tourism businesses are regularly the target of scams that are designed to defraud them.

    Recently, there’s been a wave of scams directed at those businesses who have registered a trademark. What you get is an unsolicited letter in the post that features an image of your trademark, your personal contact details and a few words about your trademark in an international database. Included with this letter is a remittance slip, effectively convincing you this a bill that you must pay to support your trademark registration.

    If you read the small print, the only thing you’ll actually get out of all this, after you pay the exorbitant publication fee which is usually around the $1,000 mark, is having your trademark published on some overseas low profile website.

    What these scammers hope is that you’re so busy that you’ll simply pay the invoice without giving too much thought to it. Or that the invoice goes to the accounts department of your organisation, who will be under instruction to ensure the trademark remains registered. After all, if they have your personal name, address and trademark details, it must be a legitimate bill, right? Wrong…all those details can be viewed by any member of the public on the web via the federal government’s official Australian Trade Marks Online Search System (ATMOSS).

    The latest flood of trademark invoice scams is coming from IDRTM – International Database of Registered Trade Marks which has a website at www.trademarkpublisher.info.  You are then asked to send your payment to this address in Sydney:

    TM Publisher
    Suite 65 Seabridge House
    377 Kent Street
    SYDNEY NSW 2000

    Technically, they are probably not breaking any laws by using terms like “we recommend” and “if you want” and not stamping a “due by” date on the invoice.  However, they are hoping that out of the thousands of these they send out, a few people will simply pay without a second thought.

    Below is a letter/invoice from IDRTM or TM Publisher, so you can be aware of what’s going on if you receive one of these.

    trademark scam
    Scammers at work, requesting money for your trademark to be listed in an unknown international database.
  • Tips on dealing with freelance web designers or developers

    asleep
    Is your freelancer asleep at the job again?

    When you’re in the travel business, having a good website is very important as most people use the internet to research and arrange their holidays. Therefore travel businesses find they will require the services of a web designer or developer to create their website initially, then in the future to extend, enhance or completely redevelop it.

    Web design or development can be an expensive business. If you choose an organisation with a street office and reception desk, you will certainly feel comfortable about dealing with an organisation that has a solid presence and reputation.  However, a significant part of the fees you are charged will have to pay the rent of the premises, the wages of support staff, and of course the upkeep of that colourful tropical fish tank and fancy espresso coffee machine in the foyer.

    A significant amount of money can be saved by getting the work done by a skilled freelancer. They typically work from home, and thus don’t need to rent an office or pay wages to support staff. You would generally interact with a freelancer via the internet or phone, perhaps meeting in a public place if there needs to be face to face contact.

    Like with all industries, there’s good and bad, and the freelancers of the world are no different.  You’ll find some really responsive, talented, hard-working people, and equally, you’ll find some lazy ones whose sole aim is to get as much money out of you as possible, and deliver as little as possible.

    It is highly recommended that if you hire a freelancer, you do so through a respected freelance online employment platform such as Elance, Odesk or Freelancer. These systems allow you to track a freelancer’s progress and only pay when the job is completed to your satisfaction. There is also a comprehensive dispute resolution system in place to ensure that at the end of the day, everyone should walk away happy with the job outcome.

    Another option is to deal with a freelancer directly. You’ll typically find them by searching on Google and ending up on their website.

    When selecting a freelance web designer using the internet, ensure that you:

    1. Look at their website.  If they can’t design their own website, what hope do they have of doing yours?
    2. View their portfolio. See if you like their style of work. Take particular note of the dates of the items in their portfolio to ensure you aren’t dealing with someone that’s not done much work for a long time.
    3. Check the web designer’s social profiles. Look at their Facebook and Twitter streams to gauge their character.
    4. Do an internet  search of the web designer’s business name, personal name, website address and ABN. Then re-do the search followed by negative words such as “problem”, “scam”, “fraud”, “untrustworthy”, etc. This may uncover any unfavourable dealings people have had with this person.
    5. Check if the web designer is an active contributor to popular technical forums. Someone who regularly contributes to such a forum will typically value their reputation in public and will be likely to do the right thing by their clients.

    If you’ve taken the plunge and chosen a freelance web designer from the internet, here are some important tips on dealing with them.

    1. Only do business with freelancers from your own country. It makes things easier if you’re both in the same or similar time zone when it comes to communications. Also, if something does go wrong, it is much easier to resolve disputes when you’re both operating under the laws of the same country.
    2. Never, EVER, pay up front for the work. After all, what stops the freelancer then disappearing with your money, never to be seen again? If the freelancer does insist on a payment to kick-start the project, ensure that the payment is done in such a way that you can reverse it. For example, pay with a credit card, so that you have the option of disputing the transaction if the services you’d paid for aren’t provided. Alternatively, use an escrow service such as Australian-based Escrow Angel so that your funds are held by an independent third party and only released to the freelancer once everyone is in agreement over the work completed.
    3. Draw up a clear contract for the project. This contact must stipulate exactly what work needs to be done, any intermediate milestones, and a final delivery date. A clause should also be included to specify that you (and not the web designer) own the intellectual property created for the website. The contract should also state what is to happen if milestones or the delivery date is not met. Do NOT treat an invoice from the freelancer as a contract. Invoices for services are generally vague, lack delivery dates, and are non-binding.
    4. Keep in regular contact with your freelancer. Don’t be afraid to phone, text or email them, requesting details of their progress. After all, you are employing them, so you have every right to know how they are spending the time you pay them for.

    There are a number of warning signs to watch out for that can indicate you are dealing with an unreliable freelancer.

    1. Unrealistic promises. The freelancer promises the impossible when taking on the project.  Telling you that their work will be so good that you’re bound to win awards galore for their stunning website design may simply be nothing more than hot air to secure your business which they wouldn’t normally have any hope of getting otherwise.
    2. You caught them in between large jobs. The freelancer tells you that normally they are so busy, but by pure chance you’ve approached them at the exact instant that they’ve completed a massive project for a high-profile client. Are you really that lucky? More likely it’s a freelancer that’s been out of work for a while, and they are just trying to create an impression that they are in high demand and that you’re extremely lucky to hire them.
    3. The “too good to be true” quote. You may think that you’ve been very fortunate in receiving an unbelievably cheap quote for your project. However, this may be part of a freelancer’s plan to lock in as many jobs as possible so they have a steady source of work and income during quiet times. There are some freelancers who have serious issues with time and money management. So if they have bills to immediately pay, then any work that has been pre-paid or not due to earn them income for a while, will simply be put on hold. You will be given a smorgasbord of excuses for the delay in your project in order to string it along into the future when they do eventually find they have the time and financial freedom to do some work on it. Keep in mind that if you think your project has been under-quoted, then it will be first in line for being put on the back-burner indefinitely.
    4. Lack of communication. While the project is underway, the freelancer keeps losing your emails or never receives your text messages. If this is happening on a regular basis, it may indicate that they are just stringing your project along while they are doing other things that are earning them more money. Depending on the circumstance, a project that should only take a few weeks to complete may end up taking months or even a year if the freelancer manages to dodge most of your communication.
    5. Requests for progress payments in advance. Progress payments are exactly that – payment after a certain amount of work has been completed. Be very cautious of a freelancer that not only wants a hefty deposit up front before they even start their work, but also demands progress payments in advance for work they are yet to complete. Would you really pay someone that you’ve not met before for something they haven’t supplied yet?
    6. Fake discounts. Watch out for those so-called “discounts” offered by a freelancer during the course of the project if they’ve failed to reach a milestone or project delivery date. While it may seem like generous compensation, you need to keep in mind this is not the same as handing you a cash gift. They are simply offering to take a little less of your money for the project in order to cover up their incompetence. Everyone would much prefer their project to be completed on time rather than receiving a slight discount if the work is delivered months or even a year late. This could all be part of their ploy to string your project along while they attend to more profitable work.
    7. Would you like a free set of steak knives with that? If your freelancer isn’t offering you a “discount” in order to compensate for missing deadlines, another trick is to offer a bonus package of services that you didn’t order and probably don’t want. Be prepared to be showered with offers of free SEO (search engine optimisation) and other services to enhance your website, which you’ll be told are worth thousands of dollars, but which you’ll receive for free. All this is simply part of their plan to string the project along and keep you happy for a bit, without them having to do any work in the short term.
    8. The “I’m a perfectionist” excuse. It’s reverse psychology at work here. Instead of the freelancer confessing they have fallen way behind in their work, they buy almost infinite more time by telling you they are a perfectionist and are putting in so much extra effort to produce something so awesome and amazing for you. In cases like this, you’re made to feel that you should be apologising to the freelancer for pressuring them over the delay, rather than them apologising to you.
    9. Playing the sympathy card. Like most people, a freelancer may have personal problems or situations they have to deal with that can impact on their work. Because you’re employing just one person, any problem a freelancer has will cause the whole project to grind to a halt as there’s no one else to take over. As human beings, we naturally sympathise with others that are enduring personal hardships. However, if the freelancer says they are an only child and have to care for their sick mother this week, how do you know they aren’t in fact down at the beach every day as the weather forecast promised ideal surf conditions?

    Using a freelancer can potentially save you a lot of money when it comes to website projects. However, like with all industries, there are a few incompetent freelancers out there, so choose one carefully.

  • Some tourism operators are not taking the internet seriously

    cruise
    Cost cutting by removing your tourism website is not the answer

    Isn’t it frustrating when you see some tourism operators dismiss the value of an internet presence when most travellers are now using the web and social media to plan and book their trips?

    Consider this recent example.  A cruise operator that takes passengers on wilderness cruises through a remote part of Gippsland surrounded by a rugged national park (we won’t name them here to protect their privacy) has had their details and website listed on many tourism websites including that of Parks Victoria. Recently, the cruise operator’s website went off-line, so we found their email address and alerted them to the fact.  The reply we got back (we’ve edited it for clarity) is below:

    Unfortunately our web site has been discontinued –
    not enough hits to justify the cost

    What an unexpected reply!

    Firstly, the cost of a .com.au domain name, plus simple web hosting with a reputable Australian provider, will set the cruise operator back around $70 per year. How can this tourism business justify removing their internet presence to save the tiny annual website operating cost of $70? You may wonder how many thousands of dollars they were instead spending on brochures to put on the shelf of the local visitor information centre or the big bucks they were splurging on colour newspaper ads.

    Secondly, their statement that the number of hits didn’t justify the web presence is unqualified. How many hits did they want? Looking at the counter they used to have on their website, we estimate they got about 1,000 visitors (real people, not web robots) per year.  For a small operator in a remote area, that’s not too bad, particularly as there’s much potential for future growth if they start doing some more active promotion on the web.  All they needed was the right people to come across the website, and they could have had booked out cruises galore.

    Let’s be really clear about this – an internet presence in the form of a website is one of the cheapest ways of giving your tourism business exposure in the travel market.  Once you have a website, people will have something concrete to reference on related websites. Here at Travel Victoria, we showcased their business on our tours and cruise pages, for free, giving them good exposure. Now we have nothing to link to, so their listing gets deleted as we have no authoritative source of information to present to our website visitors.  Same goes for social media.  People who want to discuss or share details of this amazing cruise through one of Victoria’s most pristine wilderness areas simply have nothing official to refer others to. People want to instantly see the cruise schedule, costs and photos of the journey so they can see if it is of interest to them.  The cruise operator’s website could also be used to inspire other people who wouldn’t normally do that sort of thing to actually experience it.

    With the low cost of domain registration and website hosting, tourism businesses should consider an internet presence as being mandatory for their survival. The last thing they should be doing is wielding the cost-cutting axe to save a tiny $70 by killing off their website and effectively their entire internet presence.

  • The top 5 most under-rated places in Victoria that you should visit in 2013

    Victoria is home to many famous sights and places.  However, for the moment, let’s put aside its hugely popular icons such as glitzy Melbourne city with its many attractions, Ballarat’s Sovereign Hill, The Great Ocean Road, The Grampians and Phillip Island’s penguin parade.  We reveal the top 5 most under-rated places in Victoria that you should try and visit in 2013.


    No. 5 – Cape Woolamai

    Cape Woolamai
    Cape Woolamai, Phillip Island

    The south-eastern tip of Phillip Island is usually bypassed by those in a hurry to see the penguin parade, watch motor sport events or visit the island’s main holiday town of Cowes. Cape Woolamai boasts some of Phillip Island’s best coastal scenery and is home to the island’s only surf lifesaving club. For walkers, there’s the Cape Woolamai Trail which extends along the cliff tops of untouched beaches. More>


    No. 4 – Corryong

    Corryong
    Corryong, north-east Victoria

    Located in Victoria’s remote north-eastern corner, Corryong is at the “pure end” of Australia’s longest river – the Murray. It’s surrounded by national parks and mountain ranges, with local stockman Jack Riley believed to have been the inspiration behind Banjo Paterson’s famous poem “The Man From Snowy River”. There’s even an  annual bush festival to celebrate this connection. More>


    No. 3 – Blackwood

    Blackwood
    Blackwood, Macedon Ranges

    This tiny village is nestled in the lush Macedon Ranges where the rest of the world just seems miles and miles away. Blackwood is home to some of the region’s many mineral springs and the fascinating Garden of St Erth. There’s also relics from the town’s former gold mining days. More>


    No. 2 – Wandiligong

    Wandiligong
    Wandiligong, near Bright

    Located just 6 kilometres from Bright – one of Victoria’s famous and popular alpine holiday destinations – the entire town of Wandiligong has been classified by the National Trust. Its attractions include an annual nut festival, Australia’s largest living hedge maze and old gold diggings. One of the best times of year to visit Wandiligong is during the autumn when its deciduous trees erupt into a blaze of colour. More>


    No. 1 – Golden Beach

    Golden Beach
    Golden Beach, Gippsland

    The isolation of this small community which fronts the pristine sands of the Ninety Mile Beach in Gippsland makes it the perfect destination for those who want to get away from it all. There’s no flash hotels or undercover shopping centres here, just your basic services and a range of self-contained holiday accommodation. The coastline around Golden Beach is also one of few areas in Victoria that offers free foreshore camping. You can even see the remains of a cargo ship which ran aground on the beach in 1879. More>

  • Data limits on your website can affect your travel business

    limited
    Your web hosting data limit – is it killing your business?

    In this day and age, the number one source of travel information is the internet, yet some businesses just don’t get it.  They pour thousands of dollars into making sure their brochures and other print promotional material are 100% perfect, yet they skimp on the reliability of their website.

    We recently discussed website monitoring, to ensure website owners are notified almost immediately if their website becomes unavailable.

    An issue which affects some websites during busy high-traffic times of year, such as the summer and Christmas holiday period in Australia, is data transfer limits. Many website hosting plans have limits on how much data a website can send and receive. This data includes uploads people make to a website and any downloads they make, including viewing web pages.

    So what happens if a website gets really busy and exceeds its allocated data transfer quota?  Some hosting companies ensure a website’s service is not compromised and automatically bill the owner an excess data fee. This is similar to the excess data usage that users of mobile phones may encounter after browsing or downloading in excess of their allocated monthly allowance. Other web hosting companies simply block access to websites which consume data beyond the limits of their plan, taking the site off-line until the next data allowance cycle arrives. This is similar to pre-paid mobile phone plans – if your credit runs out, your service stops.

    An example of such a website being blocked has happened today with a popular caravan and holiday park on Victoria’s famous Great Ocean Road, whom we won’t name to protect their privacy.

    data limit reached
    Bandwidth Limit Exceeded – your website is now off-line right in the middle of the busy travel season

    Summer in Victoria is all about warm weather, long days and of course the beach. For those managing a caravan park overlooking one of Victoria’s most famous coastal areas, you simply cannot have your website off-line just before Christmas.

    Having your website go off-line periodically due to data transfer limits is detrimental on your business. Ensure that:

    1. Your hosting plan includes a generous data limit, well in excess of what you’d ever expect to be used. Some plans even have unlimited data allowances.
    2. Your hosting plan has automatic provisions for your website to continue running even if you exceed your data limit. Never allow it to go off-line or your business will suffer, usually at the worst possible time.
    3. Regularly monitor your website’s data usage to ensure you haven’t out-grown your existing web hosting plan.
  • The importance of website monitoring

    Out of order
    If your website is down, will you promptly know about it?

    Many people assume that their website automatically remains up and running 24 hours a day, 7 days a week.  This is usually the case with reputable web hosting organisations that have staff monitoring the services they provide around the clock. However, if you’re hosting your site with a small organisation that only provides support during limited hours, the onus is on you to ensure your website is running every minute of the day.

    As an example, let us relate what happened earlier today – this Saturday morning – which is outside of traditional business hours.

    As a complimentary service to all those that advertise accommodation on the Travel Victoria website, we provide a monitoring service that checks each day at 6am to see if an accommodation provider’s own website is up and running. If there are any issues, we are emailed a report for further investigation.

    This morning, our monitoring service alerted us to 6 accommodation provider websites which were not up and running. As it turned out, all were hosted with the same organisation in the regional Victorian city of Ballarat which we won’t name to protect the privacy of themselves and their clients. That organisation provides website design for small businesses and they also offer web hosting on web servers they manage themselves.  It sounds like this business provides an ideal combination of services – a one stop shop.  However, when you realise that web design is the delivery of an end product, and web hosting is a hands-on 24/7 service, then those two operations are incompatible with a business operating from 9am to 5pm weekdays and not on weekends or during holiday periods.

    We sent out notices to our 6 clients about their web services being down.  We couldn’t email them as all were using email services tied to their off-line web hosting services, so notices were sent out via SMS and FAX.

    At round 12 noon, web services to our clients were restored.

    The important point here is that if wasn’t for the complimentary monitoring service that we at Travel Victoria provide, some of our clients wouldn’t have been aware that their website and email services were not working from 6am this morning as they had no other website monitoring in place.

    All this illustrates the importance of having some sort of website monitoring.

    If you’re with a large, reputable website hosting company that operates every hour of the day and every day of the year, they will usually be quickly on top of any general and widespread downtime with their clients’ websites unless it relates to the specific configuration or traffic flow to your own website. But if you’re with a smaller organisation that does not operate around the clock, particularly one whose primary service is something other than web hosting, then it is wise to have some third party website monitoring in place.

    There are many organisations that specialise in monitoring of websites.  We only do it for our clients for free, and only a simple once a morning check in order to detect extended periods of downtime.  One example of a more fully-featured service is UptimeRobot – they can check your website every 5 minutes.  Their service is free and they’ll notify you by email if your site goes down.  There are more upmarket monitoring services that can do quite in-depth checks of your website’s status and they can even send you alerts directly via SMS if you prefer.

    Your clients or customers expect your website to be up and running every minute of the day.  But your web hosting provider may not be monitoring it 24 hours a day.  Therefore, it’s recommended you have a third party monitoring service looking over your site, alerting you promptly when something goes wrong.

  • Penny pinching can drive your customers away

    Cost cutting
    Schemes that cut your costs could also cost you customers

    One of our busy local restaurants has been implementing a number of cost saving measures in order to eliminate what they perceive as dispensable expenses. Their latest idea has seen all EFTPOS and credit card facilities removed, requiring customers to pay cash only, thus saving them fees on the EFTPOS terminal and their credit card merchant facilities.  If you don’t have enough spare cash on hand to pay your food bill, they have a non-bank ATM outside their door which you can use for a $2 fee.

    In the grand scheme of things, a busy restaurant like this is not going to save a huge amount of money with this cost cutting idea, especially when you compare the savings to their good income levels. However, this scheme may in fact cost them business in the long run.

    What is starting to happen is that people are thinking twice about eating there, particularly if they don’t carry enough cash on them or they are paying for a family or group. Not only are they then inconvenienced with using the ATM outside the door to get money to pay their bill, but they are being slugged $2 to do so.

    The actions of this restaurant might save a small amount of money in the short term, but it is unlikely to off-set the business they lose by imposing such a restrictive scheme that is guaranteed to alienate some of their customers.

    The are many examples of other businesses adopting harsh cost-cutting schemes. You only need to look at some budget airlines that charge you fees well in excess of their actual expenses if you pay your fare by credit card. Then there are those airlines that make you pay a hefty surcharge to select your seat at booking time rather than when checking in at the airport, which surely can’t make any more work for them, but is simply used as a method of raising additional revenue at no cost.

    When you look at our website advertising rates, you could well be forgiven for thinking that Travel Victoria is also a low-cost, penny-pinching operation, intent on slashing to the bone any expenses and trying to extract the most money out of our clients. In fact, we are quite the opposite, as we know that the best way to alienate your clients is to hit them with additional fees and charges on top of what they expect to pay.

    • We do not charge fees to pay accounts by credit card.
    • We do not charge a fee to have renewal invoices printed and posted out rather than emailed.
    • We do not charge fees to update any advertisement with us. We make updates for our clients as often as they like, at no cost.
    • We use one of Australia’s fastest and most reliable web hosting providers on their highest level of service plan, thus paying a premium cost to ensure any business listed with us has the best web presence possible.
    • We do not outsource any work related to running Travel Victoria to people or organisations outside of Australia in order to cut costs. Everything is done locally.

    It can be quite easy to identify areas where your business can save money. However, it is very important to keep in mind that the effect of implementing such savings could actually drive customers away, thus costing you significantly more than the actual savings you make in the long run.

  • The most popular online accommodation booking systems for your website

    reservation
    Book your stay online

    There are an overwhelming number of online booking systems available for use by accommodation providers that allow guests to check availability and made a booking at any time, day or night. People are increasingly abandoning the process of phoning up to make bookings, and email bookings are also being shunned with the proliferation of instant online booking systems.

    We have tallied up the 5 most popular third party (i.e. not in-house or group developed) online booking systems used by accommodation providers that are listed on the Travel Victoria website and these are the results:

    1. The Booking Button.  This is by far and away the most popular system, used by 25% of our clients that have an online booking facility.  It’s developed by SiteMinder, who have their headquarters right here in Australia, and their product is also used extensively by overseas accommodation providers. Minimum cost is $29 per month. We love the clean interface that The Booking Button provides to guests.
    2. RMS.  They’ve been in business for 25 years and, like The Booking Button, are from Australia and market their product overseas. Around 11% of our clients that provide online booking facilities use RMS. Minimum cost is $35 per month. However, we’ll go out on a limb here and say that the user interface for those booking accommodation using RMS is probably one of the most dated and cumbersome we have seen.
    3. ResOnline. Used by roughly the same number of our clients as RMS, the ResOnline group has had an interesting history with ownership changes and other dramas. Despite that, they offer a solid product priced from $39 per month.  It also provides free exposure for accommodation property owners into their associated RoamFree accommodation search website.
    4. FrontDesk. This is produced by V3 (pronounced as “V cubed”) – an organisation well-known for their venture with the ATDW (Australian Tourism Data Warehouse) in developing a national booking and distribution system for  tourism products called Tourism Exchange Australia (TXA). V3 provide FrontDesk to accommodation providers via a rather complicated fee schedule.  In general, there’s a $39 monthly fee (although for some providers, it may be free), plus there’s a transaction cost on successful bookings. Almost 10% of our clients that use online booking systems are using FrontDesk.
    5. Web Reservation Systems. 8% of our clients that have independently chosen to use an online booking system are with this group that are based in the idyllic holiday location of Byron Bay. Web Reservation Systems employ the easy to use Booking Center hospitality management software and are the preferred supplier for the Golden Chain motel group throughout Australia. They also create websites which are easy to maintain for businesses, so if you’re after both website development and an online booking system, they are your one stop shop.

    Travellers are increasingly expecting to book their accommodation instantly online and will seek out those providers that offer that service. So if you don’t already provide an online booking system, what are you waiting for?

  • An off-line website implies you’re closed for business

    closed
    People may assume if your website is down then you’re closed for business

    It’s remarkable that in this day and age of the internet, where information about virtually anything anywhere in the world is available online, that some businesses in the travel and tourism industry regard a reliable web presence as something of little importance.  This is particularly relevant to those businesses whose operations pre-date the internet – some simply don’t appreciate how many travellers nowadays expect to instantly find information on the internet, at any time of the day or night.

    Consider this example we experienced with a tourism business in Victoria.

    A river cruising company (which we won’t name specifically), has operated on one of Victoria’s great scenic rivers for many decades.  Up until 2009, they had a simple website detailing their cruise schedule, what you’ll see along the way and a photo gallery. They let their web hosting expire (cost cutting in the height of the global financial crisis perhaps?), and since then they have had no dedicated web presence.

    Many travel websites gave free exposure to this cruising company, (including us here at Travel Victoria), inviting people to click on the link to their website for further details about their cruises, their timetables and contact details. However, because the cruise company abandoned their web presence in 2009, these links went nowhere, and many people were simply left with the impression that the company was no longer operating. And if people think a business is not operating, they will just try elsewhere for what they need.

    We cannot emphasise this enough – if your website goes off-line for an extended period of time, people will simply assume you’re no longer in business.

    And if people think you may still be in business, you really cannot expect them to take on the role of a web detective, trying to piece together bits of information from various sources, in order to find out what should have been on your website.

    As an experiment, using ONLY the internet, we attempted to find out the cruise timetable of this Victorian cruise company which took their website off-line in 2009.  Many websites where this company was mentioned simply provided a link to the off-line website for further information, so that was useless to us.  Others detailed prices and timetables that were dated from many years ago, as they obviously couldn’t get up to date information from the web.  This raised questions as to how accurate the information was, given it was years old.  We even tried the website of the local visitor information centre where the cruise company is based, but alas, they had few details other than a link to the off-line cruise company’s website. So we ended up emailing the visitor information centre asking for details about the cruises. We got a reply back two days later as they probably had to try to contact the cruise company to get the latest information, although to be fair, we did email the visitor information centre on a weekend. But still, one may ask if someone planning their trip is willing to wait two days for information that they could have in seconds if the cruise company continued their web presence? Many people would have probably tried another business in the area or maybe somewhere else in Victoria. That’s tourist dollars lost to that business and also to the town.

    We then decided to email the cruise company directly and advise them that their website was off-line to see their response. To begin with, this became another intensive web detective crusade as we tried to find out their email address and we had no idea if the email address they published 3 years ago was still the one they used.  As it turns out, they did get our email, and said they said they are working on a new website. We can only assume they’ve been working on it on for the last 3 years!

    Of course, one has to wonder why they didn’t just let their old website continue to run beyond 2009, update only the most critical information as needed, and then replace it once they’d finalised their new site?

    With web hosting by reputable Australian companies at very affordable prices, many offering plans of less than $90 per year, there is simply no way to justify a cost-cutting exercise of having your website off-line for 3 years when you’re in the very competitive tourism industry and one in which people expect instant access to information when planning their travels.