There are an overwhelming number of online booking systems available for use by accommodation providers that allow guests to check availability and made a booking at any time, day or night. People are increasingly abandoning the process of phoning up to make bookings, and email bookings are also being shunned with the proliferation of instant online booking systems.
We have tallied up the 5 most popular third party (i.e. not in-house or group developed) online booking systems used by accommodation providers that are listed on the Travel Victoria website and these are the results:
- The Booking Button. This is by far and away the most popular system, used by 25% of our clients that have an online booking facility. It’s developed by SiteMinder, who have their headquarters right here in Australia, and their product is also used extensively by overseas accommodation providers. Minimum cost is $29 per month. We love the clean interface that The Booking Button provides to guests.
- RMS. They’ve been in business for 25 years and, like The Booking Button, are from Australia and market their product overseas. Around 11% of our clients that provide online booking facilities use RMS. Minimum cost is $35 per month. However, we’ll go out on a limb here and say that the user interface for those booking accommodation using RMS is probably one of the most dated and cumbersome we have seen.
- ResOnline. Used by roughly the same number of our clients as RMS, the ResOnline group has had an interesting history with ownership changes and other dramas. Despite that, they offer a solid product priced from $39 per month. It also provides free exposure for accommodation property owners into their associated RoamFree accommodation search website.
- FrontDesk. This is produced by V3 (pronounced as “V cubed”) – an organisation well-known for their venture with the ATDW (Australian Tourism Data Warehouse) in developing a national booking and distribution system for tourism products called Tourism Exchange Australia (TXA). V3 provide FrontDesk to accommodation providers via a rather complicated fee schedule. In general, there’s a $39 monthly fee (although for some providers, it may be free), plus there’s a transaction cost on successful bookings. Almost 10% of our clients that use online booking systems are using FrontDesk.
- Web Reservation Systems. 8% of our clients that have independently chosen to use an online booking system are with this group that are based in the idyllic holiday location of Byron Bay. Web Reservation Systems employ the easy to use Booking Center hospitality management software and are the preferred supplier for the Golden Chain motel group throughout Australia. They also create websites which are easy to maintain for businesses, so if you’re after both website development and an online booking system, they are your one stop shop.
Travellers are increasingly expecting to book their accommodation instantly online and will seek out those providers that offer that service. So if you don’t already provide an online booking system, what are you waiting for?