Some tourism operators are not taking the internet seriously

Isn’t it frustrating when you see some tourism operators dismiss the value of an internet presence when most travellers are now using the web and social media to plan and book their trips? Consider this recent example.  A cruise operator that takes passengers on wilderness cruises through a remote part of Gippsland surrounded by a… Continue reading Some tourism operators are not taking the internet seriously

Data limits on your website can affect your travel business

In this day and age, the number one source of travel information is the internet, yet some businesses just don’t get it.  They pour thousands of dollars into making sure their brochures and other print promotional material are 100% perfect, yet they skimp on the reliability of their website. We recently discussed website monitoring, to… Continue reading Data limits on your website can affect your travel business

The importance of website monitoring

Many people assume that their website automatically remains up and running 24 hours a day, 7 days a week.  This is usually the case with reputable web hosting organisations that have staff monitoring the services they provide around the clock. However, if you’re hosting your site with a small organisation that only provides support during… Continue reading The importance of website monitoring

Penny pinching can drive your customers away

One of our busy local restaurants has been implementing a number of cost saving measures in order to eliminate what they perceive as dispensable expenses. Their latest idea has seen all EFTPOS and credit card facilities removed, requiring customers to pay cash only, thus saving them fees on the EFTPOS terminal and their credit card… Continue reading Penny pinching can drive your customers away

An off-line website implies you’re closed for business

It’s remarkable that in this day and age of the internet, where information about virtually anything anywhere in the world is available online, that some businesses in the travel and tourism industry regard a reliable web presence as something of little importance.  This is particularly relevant to those businesses whose operations pre-date the internet –… Continue reading An off-line website implies you’re closed for business

Are you wrongly assuming all your website visitors use Internet Explorer?

You’ve got a great website – either created by yourself or by someone else – but can everyone actually see it as they should and use it properly? Some PC or Windows users may be forgiven for thinking that the only way to visit websites is using Internet Explorer. However, there are in fact more… Continue reading Are you wrongly assuming all your website visitors use Internet Explorer?

Do you really own your website and its contents?

A few years ago, we had a rather eye-opening experience with some holiday property owners in a popular Victorian coastal town who were advertising their accommodation with us. They originally requested that we use text and photos from their own dedicated websites to create their advertisement. They were photos the property owners had taken themselves… Continue reading Do you really own your website and its contents?

Why showcase your internet provider in your business email address?

Say a business has their own domain and website. How many times do you encounter businesses that publish their email address as being the one they were allotted by their internet service provider? For example, let’s say “Melbourne’s Best Apartments” has a website at www.MelbournesBestApartments.com.au. On their website, they advertise their email address as being… Continue reading Why showcase your internet provider in your business email address?

Hosting your website in Australia? Read the fine print.

The merits of hosting a website within Australia, for an Australian business that expects most of its web traffic to come from Australia, are well known. Hosting in Australia has become much more affordable in recent years, so the question about where to host is now a no brainer.  However, do you know what you’re… Continue reading Hosting your website in Australia? Read the fine print.