Increasing business exposure through Facebook

With the high proliferation of social media usage these days, any business that wishes to increase their market share needs a visible social media presence. Facebook is currently the world’s largest social network, having been first launched in 2004. For most businesses, Facebook should be at the top of the list when looking to increase… Continue reading Increasing business exposure through Facebook

Some tourism operators are not taking the internet seriously

Isn’t it frustrating when you see some tourism operators dismiss the value of an internet presence when most travellers are now using the web and social media to plan and book their trips? Consider this recent example.  A cruise operator that takes passengers on wilderness cruises through a remote part of Gippsland surrounded by a… Continue reading Some tourism operators are not taking the internet seriously

Keeping comments on Twitter informal but professional

One of the things people love most about Twitter is its informality. Post a question to say one of Australia’s most affluent companies that have a presence on Twitter, and the response back may be more akin to that you’d expect when chatting to friends over dinner. Some small businesses may take this a little… Continue reading Keeping comments on Twitter informal but professional