Some tourism operators are not taking the internet seriously

Isn’t it frustrating when you see some tourism operators dismiss the value of an internet presence when most travellers are now using the web and social media to plan and book their trips? Consider this recent example.  A cruise operator that takes passengers on wilderness cruises through a remote part of Gippsland surrounded by a… Continue reading Some tourism operators are not taking the internet seriously

An off-line website implies you’re closed for business

It’s remarkable that in this day and age of the internet, where information about virtually anything anywhere in the world is available online, that some businesses in the travel and tourism industry regard a reliable web presence as something of little importance.  This is particularly relevant to those businesses whose operations pre-date the internet –… Continue reading An off-line website implies you’re closed for business

Monitor the results of outsourcing of your website promotion

Outsourcing the job of promoting your website is becoming an attractive option for business owners who either don’t have the time or know-how to do this promotion themselves. However, you really need to keep a careful eye on what your promoter is doing, as if they are not professional about it, their work could end… Continue reading Monitor the results of outsourcing of your website promotion

Make sure your website’s drop-down menus work on an iPad

By the end of 2011, Apple had sold more than 55 million iPads worldwide. In many markets, sales of the iPad represented over 70% of tablet computer purchases. Therefore it is important to make sure your website is fully functional when used on an iPad. If you don’t have an iPad, one of the first… Continue reading Make sure your website’s drop-down menus work on an iPad

Your accommodation property’s website – who’s looking at it?

An accommodation provider may typically spend between $1,000 and $5,000 getting a website developed for their business. A professional image is created, all facets of the accommodation are on show, but who is looking at it? The next step many make is to then market their accommodation on commission-based travel websites, such as Stayz, Take-A-Break… Continue reading Your accommodation property’s website – who’s looking at it?