Some accommodation owners in denial about the internet

We received an interesting phone call a few weeks ago from a motel in Lakes Entrance, in Victoria’s beautiful Gippsland Lakes area. This motel had been advertising¬† on our website for the last 5 years.¬† In fact, when their annual renewal was due last year, they paid their subscription and sent us an email thanking… Continue reading Some accommodation owners in denial about the internet

Be cautious of those offers to get your website to the top of Google

If you have a website, you will no doubt be a regular recipient of offers via email from website marketers who promise that their large company of professionals will make your website feature highly in Google.¬† However, before you take up an offer like that, carefully analyse the contents of their email and think about… Continue reading Be cautious of those offers to get your website to the top of Google

Monitor the results of outsourcing of your website promotion

Outsourcing the job of promoting your website is becoming an attractive option for business owners who either don’t have the time or know-how to do this promotion themselves. However, you really need to keep a careful eye on what your promoter is doing, as if they are not professional about it, their work could end… Continue reading Monitor the results of outsourcing of your website promotion

Your accommodation property’s website – who’s looking at it?

An accommodation provider may typically spend between $1,000 and $5,000 getting a website developed for their business. A professional image is created, all facets of the accommodation are on show, but who is looking at it? The next step many make is to then market their accommodation on commission-based travel websites, such as Stayz, Take-A-Break… Continue reading Your accommodation property’s website – who’s looking at it?

Beware of those promising to get your website to No.1 on Google

As a website owner, you will no doubt be regularly bombarded with offers from SEO (search engine optimisation) experts who guarantee to get your website to No.1 on Google’s search pages. They claim that for a modest fee, they will alter some of the text, rename files or adjust the layout of your website which… Continue reading Beware of those promising to get your website to No.1 on Google

Design your website for people, not computers

We get the opportunity to view many websites for accommodation properties due to their details being listed on the Travel Victoria website. There’s all different types we see – some spectacular ones, some fairly run of the mill, and the occasional one which is just plain odd. One website we came across recently was for… Continue reading Design your website for people, not computers