Category: Search engine optimisation

  • Some accommodation owners in denial about the internet

    We received an interesting phone call a few weeks ago from a motel in Lakes Entrance, in Victoria’s beautiful Gippsland Lakes area. This motel had been advertising  on our website for the last 5 years.  In fact, when their annual renewal was due last year, they paid their subscription and sent us an email thanking…

  • Be cautious of those offers to get your website to the top of Google

    If you have a website, you will no doubt be a regular recipient of offers via email from website marketers who promise that their large company of professionals will make your website feature highly in Google.  However, before you take up an offer like that, carefully analyse the contents of their email and think about…

  • Monitor the results of outsourcing of your website promotion

    Outsourcing the job of promoting your website is becoming an attractive option for business owners who either don’t have the time or know-how to do this promotion themselves. However, you really need to keep a careful eye on what your promoter is doing, as if they are not professional about it, their work could end…

  • Your accommodation property’s website – who’s looking at it?

    An accommodation provider may typically spend between $1,000 and $5,000 getting a website developed for their business. A professional image is created, all facets of the accommodation are on show, but who is looking at it? The next step many make is to then market their accommodation on commission-based travel websites, such as Stayz, Take-A-Break…

  • Beware of those promising to get your website to No.1 on Google

    As a website owner, you will no doubt be regularly bombarded with offers from SEO (search engine optimisation) experts who guarantee to get your website to No.1 on Google’s search pages. They claim that for a modest fee, they will alter some of the text, rename files or adjust the layout of your website which…

  • Design your website for people, not computers

    We get the opportunity to view many websites for accommodation properties due to their details being listed on the Travel Victoria website. There’s all different types we see – some spectacular ones, some fairly run of the mill, and the occasional one which is just plain odd. One website we came across recently was for…