Category: Business
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Trademark publication scam now hitting Australian travel & tourism businesses
Australian travel and tourism businesses are regularly the target of scams that are designed to defraud them. Recently, there’s been a wave of scams directed at those businesses who have registered a trademark. What you get is an unsolicited letter in the post that features an image of your trademark, your personal contact details and…
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Tips on dealing with freelance web designers or developers
When you’re in the travel business, having a good website is very important as most people use the internet to research and arrange their holidays. Therefore travel businesses find they will require the services of a web designer or developer to create their website initially, then in the future to extend, enhance or completely redevelop…
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Data limits on your website can affect your travel business
In this day and age, the number one source of travel information is the internet, yet some businesses just don’t get it. They pour thousands of dollars into making sure their brochures and other print promotional material are 100% perfect, yet they skimp on the reliability of their website. We recently discussed website monitoring, to…
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The importance of website monitoring
Many people assume that their website automatically remains up and running 24 hours a day, 7 days a week. This is usually the case with reputable web hosting organisations that have staff monitoring the services they provide around the clock. However, if you’re hosting your site with a small organisation that only provides support during…
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Penny pinching can drive your customers away
One of our busy local restaurants has been implementing a number of cost saving measures in order to eliminate what they perceive as dispensable expenses. Their latest idea has seen all EFTPOS and credit card facilities removed, requiring customers to pay cash only, thus saving them fees on the EFTPOS terminal and their credit card…
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An off-line website implies you’re closed for business
It’s remarkable that in this day and age of the internet, where information about virtually anything anywhere in the world is available online, that some businesses in the travel and tourism industry regard a reliable web presence as something of little importance. This is particularly relevant to those businesses whose operations pre-date the internet –…
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Official tourism websites – Victoria vs. Tasmania
Each one of Australia’s states and territories has their own official tourism website. If you own or manage an accommodation property, it is certainly beneficial to have some exposure on these official sites as they are used by a wide range of travellers. Victoria’s official tourism website is Visit Victoria, while Tasmania’s equivalent is Discover…
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Are organisations shunning email communications with the public?
Email is great for quick and easy communication, however some larger organisations are increasingly treating email from the general public as no more than a nuisance and give low priority to dealing with it. Let’s consider a recent situation we experienced. While developing our Dogs On Holidays website, we wanted to create a page containing…
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Spend more time growing your business than debt collecting
It’s the bane of any business’s existence – trying to extract payment from those who owe you money. Ideally, you’d prefer to devote your time to actually running and developing your business, yet nowadays in these economic challenged times, many businesses seem to spend more and more time on the unpleasant task of debt recovery.…