Why showcase your internet provider in your business email address?

Say a business has their own domain and website. How many times do you encounter businesses that publish their email address as being the one they were allotted by their internet service provider?

For example, let’s say “Melbourne’s Best Apartments” has a website at www.MelbournesBestApartments.com.au. On their website, they advertise their email address as being melbapart33@bigpond.com.au.  They receive enquiry emails okay, so what’s the problem?

1. Portability. Not every business sticks with their same internet service provider for life. In fact, changing the company you use to access the internet should be a simple process when you decide to look for a better deal or extra features. Imagine all the extra work you’ve made for yourself in terms of updating your email address if you’ve been publishing the one supplied by your internet provider. There’s changes to make on your website, reprinting of stationery, contacting everyone that’s ever emailed your business to advise of the change, updating listings on other websites which display your email address, and so on.  It’s a mammoth task, fraught with the real risk of neglecting to make changes somewhere. Yet it’s a task that can be easily avoided.
2. Professionalism. It looks a lot more professional to display your email address as something like bookings@MelbournesBestApartments.com.au than an email address that your internet provider has given you. After all, why would you want to advertise an organisation like Telstra Bigpond in your email address rather than your own business?
3. Flexibility. By using email addresses based on your business’s domain name, which you directly control yourself, you can then create email addresses with meaningful names, and as many different ones as you like. This adds to the professionalism of your organisation if the manager can be reached by emailing manager@MelbournesBestApartments.com.au rather than the address allocated by your internet service provider, such melbapart33@bigpond.com.au.

Keep your business looking professional and be independent of your internet provider by publishing email addresses based only on your domain name.

If the only reason you’re using the email address supplied by your internet provider is because you can’t rely on your web hosting company to provide rock solid service for receiving and managing email, then you really need to look elsewhere for your web hosting services.