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Off the beaten path in Melbourne & Victoria

Melbourne and Victoria offer a wondrous number of destinations ripe for exploration and enjoyment. While the city of Melbourne holds many different popular attractions, research the possibilities of going off the beaten path. Journey through the countryside and visit unique locations and experience once-in-a lifetime adventures.

THE GREAT OCEAN ROAD

Great Ocean Road
The 12 Apostles rock formation on the stunning Great Ocean Road

Considered one of the most scenic areas in southern Australia, the Great Ocean Road lies south-west of Melbourne along the coast. Driving on the road, visitors see an array of unusual rock formations jutting out of the shoreline or out of the water. One of those not be missed are the famous Twelve Apostles – although due to wave erosion, there are only 8 of these limestone stacks left standing. The area has sandy beaches and camp sites where holiday makers enjoy canoeing and kayaking or just exploring and photographing the landscape. Venture to the Great Otway National Park and hike through gorges while witnessing cascading waterfalls and encounter a series of caves. The park also serves as home to a myriad of wildlife including kangaroos and koalas.

Great Ocean Road tours & activities

HANGING ROCK

Hanging Rock
The view from Morgan’s Lookout near the summit of Hanging Rock

The Hanging Rock Recreation Reserve lies in the middle of the Macedon Ranges, east of Woodend. This unique rock formation rises 718 meters above sea level and features a massive boulder suspended between other massive structures. A pathway leads into the expansive cavern beneath the hanging rock. The location remains a favourite destination for climbing and gaining a bird’s eye view over the landscape. The park also has a forest, creek and picnic grounds along with an interpretation centre and cafe. While hiking around the park, guests often see eagles, koalas and kookaburras along with possums and wallabies. The local Hanging Rock Winery welcomes visitors to sample a number of locally produced wines while enjoying the view of the Macedon Ranges and lush green rolling hills.

HEALESVILLE SANCTUARY

Koala
A koala at the Healesville Sanctuary

Unlike conventional zoos, the Healesville Sanctuary strives to defeat species extinction through a number of breeding programs. Set in a rural bush setting on the outskirts of Healesville, the sanctuary features animals native to Australia that range from cassowaries to Tasmanian Devils. The park offers various live demonstrations and feedings throughout the day to the delight of guests. Watch the abilities of the birds of prey or cuddle a koala. The facility hospital also provides an opportunity for viewing the newest park residents.

TRAVELLING THROUGH VICTORIA

Rather than flying to Melbourne or another location in Victoria, staying in a hotel and relying on public transport or tours for seeing the sights, consider creating a holiday while driving a campervan. Having a personal vehicle provides greater freedom to leisurely come and go wherever desired. Enjoy the great outdoors and spectacular scenery while staying in and exploring the many national parks around the area. Save money and calories while indulging in a home-made BBQ in the fireplaces provided at the camp sites. Caravanning also offers privacy. Sleep in without awakening from the noise created by other hotel guests. Conversely, when staying in rural locations, families or groups of friends need not worry about disturbing other guests. Take a road adventure in a caravan and make lasting memories.

Campervan hire is a great way to explore Melbourne and Victoria. When thinking of campervan hire in Melbourne and Victoria, also take into consideration the state has quality camping parks with convenient facilities where people can rent a space for the night.

Campervan
Create the ideal holiday experience in Victoria by hiring a campervan
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Careful with adding TripAdvisor widgets on your accommodation website

TripAdvisor website
Adding TripAdvisor widgets to your website? Think carefully.

TripAdvisor is one of the most popular and influential travel websites. Many accommodation  managers have embraced the TripAdvisor concept, and actively monitor reviews that guests post. This allows them to view feedback and provide a “management response” to any reviews that deserve another point of view, so that prospective guests can make an informed decision.

TripAdvisor allows you to implant “live” widgets on your website. There are a range of different types – some simply show that the accommodation is featured on TripAdvisor, while others go into more specifics, such as showing how many travellers gave a 5/5 rating.  The one you really need to watch out for is the “review snippets” widgets as it shows the last (5 by default) recent reviews.

One of our clients has embedded the “review snippets” widget by TripAdvisor on their website. They are an acclaimed B&B – one of the top ranked their area. 90% of their reviewers have given them an overall “excellent” or “very good” rating. However, at this exact moment in time, this is what their “live” TripAdvisor widget is showing:

TripAdvisor widget
TripAdvisor review snippets live widget

That widget is displayed prominently on every single page on their website for everyone to see.  2 out of the last 5 reviews are unfavourable.  After seeing the phrases “didn’t live up to expectations” and “terrible and over priced”, you can imagine some people won’t spend a second longer to delve any deeper, and they will simply look elsewhere. That means lost bookings.

The problem here is those reviews have been taken out of context. While 2 out of 5 bad reviews are showing there, if you look at the bigger picture, that accommodation establishment has a total of 30 positive reviews out of a total of 33. In fact, half the reviewers gave the accommodation the highest possible score of 5 out of 5. Now that’s a pretty impressive achievement. Delve a little deeper, and each unfavourable rating has been followed up with a management response which casts significant doubt on the version of events described by the guests in question.

It’s a big risk implanting the TripAdvisor recent review snippets widget on your website. Any bad reviews from the 5 most recent really stand out and contain no explanation other than some derogatory catch phrase which is sure to put some people off, no matter how good all the others are.  If you want to implant a TripAdvisor widget on your website, you’d be much wiser to choose one of the safer ones that don’t show the leading catch-phrase of guest reviews up-front. That way, if people want to see your reviews on TripAdivsor, they can go in and see the whole picture.