If you have a website, you will no doubt be a regular recipient of offers via email from website marketers who promise that their large company of professionals will make your website feature highly in Google. However, before you take up an offer like that, carefully analyse the contents of their email and think about who they are and what they are offering.
Consider this recent email we received:
There are some issues with this email which indicate that we’re probably not dealing with the large, well-known and internationally-respected organisation they portray themselves to be.
- The business development manager of this large company is using a free Gmail address to contact people rather than using something more official and directly linked to the company.
- Would you trust this company with the sensitive task of marketing your website when the business development manager writes emails which consist of grammatically incorrect sentences and have words incorrectly capitalised?
- Unless this company is Google itself, it cannot claim to get your website to the top of Google. That’s because Google controls how websites are ranked using hundreds of factors that it alone determines. While a website marketer can exert some influence on Google rankings by boosting your website’s standing in some of those areas that Google looks at when analysing your site, they cannot guarantee to have the power to give you the exact ranking you request. Also, Google regularly changes its ranking algorithms, so even if this marketing company did manage to achieve the position you wanted with your website, it could all change tomorrow. The only way to guarantee a spot in Google’s search results is to take out a paid (sponsored) listing with them, and then throw lots of money at the search keywords of your choice.
So be careful with trusting your website’s marketing to an organisation that can’t organise its own email addresses, can’t write proper English and to those that promise to deliver the impossible. You might be disappointed.