Tag: TripAdvisor

  • Careful with adding TripAdvisor widgets on your accommodation website

    TripAdvisor is one of the most popular and influential travel websites. Many accommodation  managers have embraced the TripAdvisor concept, and actively monitor reviews that guests post. This allows them to view feedback and provide a “management response” to any reviews that deserve another point of view, so that prospective guests can make an informed decision.…

  • Putting TripAdvisor reviews into perspective

    There’s no arguing about the powerful influence the world’s most popular travel review website, TripAdvisor, has on travellers planning where to stay when away from home. There’s nothing more compelling and revealing than reading about first-hand experiences by independent guests as opposed to the slick and sanitised marketing material on a property’s website. However, some…