Tag Archives: Payment

Trademark publication scam now hitting Australian travel & tourism businesses

scam
Scams – targeting individuals, businesses and companies.

Australian travel and tourism businesses are regularly the target of scams that are designed to defraud them.

Recently, there’s been a wave of scams directed at those businesses who have registered a trademark. What you get is an unsolicited letter in the post that features an image of your trademark, your personal contact details and a few words about your trademark in an international database. Included with this letter is a remittance slip, effectively convincing you this a bill that you must pay to support your trademark registration.

If you read the small print, the only thing you’ll actually get out of all this, after you pay the exorbitant publication fee which is usually around the $1,000 mark, is having your trademark published on some overseas low profile website.

What these scammers hope is that you’re so busy that you’ll simply pay the invoice without giving too much thought to it. Or that the invoice goes to the accounts department of your organisation, who will be under instruction to ensure the trademark remains registered. After all, if they have your personal name, address and trademark details, it must be a legitimate bill, right? Wrong…all those details can be viewed by any member of the public on the web via the federal government’s official Australian Trade Marks Online Search System (ATMOSS).

The latest flood of trademark invoice scams is coming from IDRTM – International Database of Registered Trade Marks which has a website at www.trademarkpublisher.info.  You are then asked to send your payment to this address in Sydney:

TM Publisher
Suite 65 Seabridge House
377 Kent Street
SYDNEY NSW 2000

Technically, they are probably not breaking any laws by using terms like “we recommend” and “if you want” and not stamping a “due by” date on the invoice.  However, they are hoping that out of the thousands of these they send out, a few people will simply pay without a second thought.

Below is a letter/invoice from IDRTM or TM Publisher, so you can be aware of what’s going on if you receive one of these.

trademark scam
Scammers at work, requesting money for your trademark to be listed in an unknown international database.

Spend more time growing your business than debt collecting

Getting paid without having to take on the role of a debt collector

It’s the bane of any business’s existence – trying to extract payment from those who owe you money. Ideally, you’d prefer to devote your time to actually running and developing your business, yet nowadays in these economic challenged times, many businesses seem to spend more and more time on the unpleasant task of debt recovery. There has to be a better way.

An important piece of advice is not to alienate your customer. Yes, they haven’t paid their bill, so you could go all out and threaten to bring in a debt collector or pursue legal action as a matter of principle. However, this approach may not only destroy the business relationship you have with this person, but they may go out of their way to tell everyone about your heavy-handed approach to payments.

Some options to consider for encouraging people to pay their bills are:

  1. Offer a discount for payments made on time. Some organisations have started doing this, including Australia Post and a few electricity retailers. There’s nothing like a bit of financial incentive to pay bills on time and you’d be surprised how many will make the extra effort just to save a couple of dollars. While you may oppose, in principle, to the concept of paying people to actually do the right thing and pay your invoice on time, think of it another way. What appears to the client as a discount for on-time payment could actually be your standard price, and for those who pay late, they are actually getting charged a penalty for not paying on time which they believe is just the standard price.
  2. Suspend services when a bill is overdue. If someone is purchasing an on-going service, then this is a persuasive form of encouragement to get people into action. If someone’s website suddenly goes off-line, you’d be surprised how quickly people will leap into action to rectify this, even if they’ve been repeatedly warned that non-payment will result in loss of services in the past. Some people tend to ignore warnings, but a suspension will usually get them to instantly rectify any outstanding payments.
  3. Request payment up-front. Here at Travel Victoria, we recently implemented a policy that we don’t start work for new clients unless we are paid in advance for our services. We’ve found this very effective as no time or effort is spent trying to recover payment from a client after we’ve finished our work. It also has the added advantage of weeding out those people that are “tyre kickers” and who aren’t fully committed to a business relationship with us. However, one disadvantage is that new clients must trust us to do the work when they pay in advance, which may deter a few people from dealing with us.
  4. Clearly highlight the terms of their contract and their commitments. It’s unfortunate, but an increasing number of people are simply ordering things or purchasing services with their brain turned off, forgetting who they have signed up with, what they are buying or what the payment arrangements are. Make sure you keep proper records so you can show someone what they have ordered, their acceptance of your conditions, and when payment was due . Most people, when confronted with a simple list of their actions and where they have broken the conditions of sale, will rectify the situation as a matter of pride.

Running a business should be all about serving your customers and growing your business, not the delicate, stressful or unpleasant task of debt recovery. So think about some policies you can implement to ensure that you quickly and easily get paid.