Identifying those fake TripAdvisor accommodation reviews

The world’s largest and most popular holiday review site, TripAdvisor, publishes millions of reviews by those who have stayed at hotels and other types of accommodation around the world. The primary reason for its popularity is that one of the best ways to find out what to expect when staying somewhere is to actually read… Continue reading Identifying those fake TripAdvisor accommodation reviews

Be cautious of those offers to get your website to the top of Google

If you have a website, you will no doubt be a regular recipient of offers via email from website marketers who promise that their large company of professionals will make your website feature highly in Google.  However, before you take up an offer like that, carefully analyse the contents of their email and think about… Continue reading Be cautious of those offers to get your website to the top of Google

Monitor the results of outsourcing of your website promotion

Outsourcing the job of promoting your website is becoming an attractive option for business owners who either don’t have the time or know-how to do this promotion themselves. However, you really need to keep a careful eye on what your promoter is doing, as if they are not professional about it, their work could end… Continue reading Monitor the results of outsourcing of your website promotion