Category: Websites

  • Data limits on your website can affect your travel business

    In this day and age, the number one source of travel information is the internet, yet some businesses just don’t get it.  They pour thousands of dollars into making sure their brochures and other print promotional material are 100% perfect, yet they skimp on the reliability of their website. We recently discussed website monitoring, to…

  • The importance of website monitoring

    Many people assume that their website automatically remains up and running 24 hours a day, 7 days a week.  This is usually the case with reputable web hosting organisations that have staff monitoring the services they provide around the clock. However, if you’re hosting your site with a small organisation that only provides support during…

  • Penny pinching can drive your customers away

    One of our busy local restaurants has been implementing a number of cost saving measures in order to eliminate what they perceive as dispensable expenses. Their latest idea has seen all EFTPOS and credit card facilities removed, requiring customers to pay cash only, thus saving them fees on the EFTPOS terminal and their credit card…

  • An off-line website implies you’re closed for business

    It’s remarkable that in this day and age of the internet, where information about virtually anything anywhere in the world is available online, that some businesses in the travel and tourism industry regard a reliable web presence as something of little importance.  This is particularly relevant to those businesses whose operations pre-date the internet –…

  • Monitor the results of outsourcing of your website promotion

    Outsourcing the job of promoting your website is becoming an attractive option for business owners who either don’t have the time or know-how to do this promotion themselves. However, you really need to keep a careful eye on what your promoter is doing, as if they are not professional about it, their work could end…

  • Don’t put all your eggs in the one basket with Google AdWords

    For those marketing accommodation on the internet, Google Adwords is the easy way to get your website to the top of the page when people search for somewhere to stay. But the cost can be significant, and could you achieve similar results for considerably less cost? Firstly, most people searching on Google trust the unpaid…

  • Your accommodation property’s website – who’s looking at it?

    An accommodation provider may typically spend between $1,000 and $5,000 getting a website developed for their business. A professional image is created, all facets of the accommodation are on show, but who is looking at it? The next step many make is to then market their accommodation on commission-based travel websites, such as Stayz, Take-A-Break…

  • There’s more to accommodation reviews than just reading the review

    When deciding on a place to stay while on holidays or away on business, many people turn to guest reviews published on the internet for a more realistic picture of what to expect. When looking at reviews, there’s a bit more to them than just the actual contents. You need to give weight as to…

  • Beware of those promising to get your website to No.1 on Google

    As a website owner, you will no doubt be regularly bombarded with offers from SEO (search engine optimisation) experts who guarantee to get your website to No.1 on Google’s search pages. They claim that for a modest fee, they will alter some of the text, rename files or adjust the layout of your website which…

  • Shop around for your website’s domain registration or renewal

    People shop around for the best deal on groceries, petrol, goods and services to save money. Sometimes the savings can be enormous.  The same should apply when purchasing or renewing your website’s domain name registration. There is a list of accredited registrars for Australian domain names, so ensure you only select from that list. What…