Category: Advertising
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An off-line website implies you’re closed for business
It’s remarkable that in this day and age of the internet, where information about virtually anything anywhere in the world is available online, that some businesses in the travel and tourism industry regard a reliable web presence as something of little importance. This is particularly relevant to those businesses whose operations pre-date the internet –…
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Be cautious of those offers to get your website to the top of Google
If you have a website, you will no doubt be a regular recipient of offers via email from website marketers who promise that their large company of professionals will make your website feature highly in Google. However, before you take up an offer like that, carefully analyse the contents of their email and think about…
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Monitor the results of outsourcing of your website promotion
Outsourcing the job of promoting your website is becoming an attractive option for business owners who either don’t have the time or know-how to do this promotion themselves. However, you really need to keep a careful eye on what your promoter is doing, as if they are not professional about it, their work could end…
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Official tourism websites – Victoria vs. Tasmania
Each one of Australia’s states and territories has their own official tourism website. If you own or manage an accommodation property, it is certainly beneficial to have some exposure on these official sites as they are used by a wide range of travellers. Victoria’s official tourism website is Visit Victoria, while Tasmania’s equivalent is Discover…
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Does your writing reflect your level of professionalism?
Over the years, accommodation providers who list their properties on our Travel Victoria website have regularly said they want the facility to edit the wording within their advertisement themselves, rather than telling us what they want changed and waiting for that to be done. The fact we don’t offer that facility has many thinking it’s…
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Don’t put all your eggs in the one basket with Google AdWords
For those marketing accommodation on the internet, Google Adwords is the easy way to get your website to the top of the page when people search for somewhere to stay. But the cost can be significant, and could you achieve similar results for considerably less cost? Firstly, most people searching on Google trust the unpaid…
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Your accommodation property’s website – who’s looking at it?
An accommodation provider may typically spend between $1,000 and $5,000 getting a website developed for their business. A professional image is created, all facets of the accommodation are on show, but who is looking at it? The next step many make is to then market their accommodation on commission-based travel websites, such as Stayz, Take-A-Break…
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Keep a list of all the places where your accommodation is advertised
Surprisingly, many accommodation providers keep no proper records of where and with whom they are currently advertising their accommodation with, which makes it very difficult to keep track of it all. Here are some incidents we’ve personally experienced during the last couple of years that illustrate lack of proper record keeping. We received a message…
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Use your website’s on-line booking facility to the max
More and more accommodation providers are adding instant on-line availability and booking facilities to their websites to ensure potential guests can quickly and easily find and book accommodation 24/7. The benefits to the provider and the consumer are numerous, some of which we’ve mentioned in our article why you need a real-time online booking system.…